MyCast, the First Mass-Market Virtual News Presenter,
Launches at ONLINE 2002

A unique photo-realistic, speaking news presenter, who delivers to you the news you want when you want it, goes on show for the first time at ONLINE Information 2002 (www.online-information.co.uk).

The automated presenter, known as MyCast, can sit ready and waiting in the background on your computer, then the moment the news you want breaks - whether that’s your company’s latest sales win, up-to-the-minute information on the firefighter’s strike, or the half-time result for your team - MyCast announces it to you.

Depending on whether you’re using MyCast to reach your staff or to reach consumers, the character can be easily modelled on real, recognisable people, or alternatively MyCast can just be a generic though totally lifelike face. And the application is multi-platform: PC and on the latest generation of mobile phone.

Significantly, it’s the end-users who set MyCast to respond to their own personal news agenda. Behind MyCast is a comprehensive but lightweight editorial system.

MyCast is being launched by KnowledgeView Limited, the Surrey-based developer of end-to-end solutions in news and digital information management and publishing. It’s the brainchild of automated character developers, Haptek.com, KnowledgeView’s Californian partner.

“MyCast is a great addition to our portfolio,” said KnowledgeView’s Managing Director, Ali al-Assam. “We’ve long provided our clients with the means to acquire news and other fast-changing digital content and then to edit it or to publish it automatically. Now, we can offer them a unique and engaging way to attract and keep consumers and information-seekers.”

MyCast is on show at the KnowledgeView stand, no. 82 at ONLINE Information 2002, on the ground floor at Olympia on the 3rd, 4th and 5th of December.

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Derek Taylor
07802 750 516
derek.taylor@knowledgeview.co.uk

Jack Wiley, CFO
Haptek, Inc.
P.O. Box 965
Freedom, California 95019-0965
(831) 728-0770
www.haptek.com
jack@haptek.com